Create an Engaging Web Presence by the use of bounce rates

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Spend a little time thinking about how you can get inbound links for your website …

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What does that entail? Link diversity!

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the …

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Its all about rankings

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Over the …

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Measure and Improve by paying attention to bread crumbs

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by …

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Let's follow bounce rates best practise

For example, there’s social media, but there’s also social bookmarking. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users …

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Find a simple guide to SEO and read up about it

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). What are little known facts that a shopper …

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Never underestimate the influence of domain authority

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can …

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Google does give significant credit for anchor text in the copy

You should definitely include keywords in your navigation bar. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to …

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Broken Inbound Link Building: How to approach this

When pursuing a link, which is more important, relevance or authority? Sometimes knowing why you’re doing something can make all the difference. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out …

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Understanding the rationale behind subheadings

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners …

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Responsive sites are becoming more and more important for SEO

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Why Relevancy Matters in Building Real Links

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits …

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Have a Unique Domain Name To Create a Brand

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. If your keyword appears a few times in your content, that sends a relevancy signal to …

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Voice Searching Matters

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it …

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Forget about old-fashioned link building

Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Your website is your primary marketing hub. Make sure the content is great because …

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Implement responsive design

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Title tags are important because search engines use …

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Build local relationships with site owners

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

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