This story about link research will haunt you forever

Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. If you are talking …

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Invest in trust rank

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Make it easy for users to distinguish between regular text …

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Create a search marketing strategy based on duplication

By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link …

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Include relevant keywords into headings and subheadings

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. While the algorithm …

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Reasons why you cannot fully understand bounce rates

Local SEO is making sure your business address is regularly seen on the website. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website …

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Quality over quantity when it comes to trust rank

Selecting the right keywords, in the end, all comes down to understanding your target audience. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Content (marketing copy, etc) may be king when it comes to converting visitors …

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Design + trust rank = Greatness

It is important that you do not misrepresent what is on the page. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. While search engine bots are scanning websites for indexing purposes, they also look for …

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Increased Number of Unique Keywords

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Google turns the concept of backlink into a quantifiable signal using the …

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We're searching in different ways

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? Web pages containing matching verbiage will have lower visibility in searches. It is better to have your links spread out amongst a lot of domains with …

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Develop a comprehensive internal linking structure

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Your URL …

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Internal Contextual Linking On Long Tail Keywords

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you …

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On page optimization is a foundation for successful SEO

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Google does not always show the title tags as you intend it to to show. It might not take the title …

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Keywords in Page Titles

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. The search engines are always trying to improve the quality of their results and because of …

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Backlinks are still the most powerful tools in your kitbag

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Business Factors That Affect the SEO Plan

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. If you want a better SEO ranking and more happy returning customers, you …

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SEO is ignoring all the distractions to implement the basics

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Optimize from tail to head

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

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Make sure that the links you build are natural

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But …

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Answer the questions of your potential customers

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see …

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Join Google Plus/Become Active

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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Backlinks, backlinks, backlinks!

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Use your network to your advantage and have your friends LIKE your page on the different …

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The importance of domain name selection for SEO

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have …

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