Layout and formatting

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. If anyone guarantees you page 1 …

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Be mindful of hits

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a …

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Useful tips from experts in dynamic pages

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

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Don't miss out CTR from your detailed marketing checklist

The advice is to avoid duplicate content issues if you can and this should be common sense. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Links still matter. We should just think of them differently. Consider …

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Start simple, but don't forget SERPs

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

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How you will benefit from SERPs

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about …

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Lessons Learned from Crummy SEO

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only …

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Never underestimate the influence of keyword research

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Every search engine was built with a different system with unique preferences and features, making each of …

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Competitor Analysis

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Development of a prioritized list of targeted search terms related to your customer base and market segment. Some sites have the same URL for both desktop and mobile content, but change their …

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Continue to optimize your posts for readability

When it comes to long-term SEO strategies, there are so many tactics to consider. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google’s Webmaster Tools remains one of the most …

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Citation consistency acts as a trust factor for Google

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

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Why won’t people engage with my content?

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. As you gather intel on your website’s audience, the competition …

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Using Anchor Text to Increase Value

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta …

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How to improve your conversion rate

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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You should make certain that you use your internal links correctly

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Emphasizing fast results is what Google is all about

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of …

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Anchor text is still a huge ranking signal

Now's the time for any local business to raise its game. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No …

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Organic search leads have a high close rate

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Who Would Link to You?

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Search engines don't just look for images

Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks …

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Semantically related keywords are now a thing

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Backlinks are …

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Attract links, stop chasing links

More and more, search engines have begun to incorporate social context into their search results. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google …

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The meta keywords tag is not a ranking consideration

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Write Good Title Tags

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity …

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