Random musings on landing pages

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. SEO is a great way to put your hands up in the air …

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The best advice I've listened to about forums

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from …

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Search Data as Economic Indicator

All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. Internal search result pages are produced when someone conducts a search …

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You may be better off to start from scratch

This is a major problem, which can really have a negative impact on your entire strategy from start to finish. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Thin content is usually very short, without unique information to make it stand …

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How To Sell Leads To Companies

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. A sitemap is a lot like what it sounds like: a ‘map’ of your …

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Always Keep Your Client Up-to-Date with Your Progress

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the …

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Have you thought about optimizing your TF-IDF scores?

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Mobile friendliness is an important ranking factor for search …

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My rule of thumb is build a site for a user, not a spider

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random …

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Unique content signifies quality

Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded …

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Overusing topic tags can be harmful

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning …

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Keep your Anchor texts natural

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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How Website Speed Affects Rankings

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the …

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Do Your Research

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. SEO is a many-headed beast. From off-page elements to on-page elements, covering all …

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Optimising the speed of Website

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. You want a user to click your result in Google, and not need to go back …

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Check the content of the target page

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you …

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Outbound links

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily …

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Backlinks that go deeper

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. There's nothing like marketing in the minute. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to …

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Make that list bigger!

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Keyword research …

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