How you will benefit from site submissions

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Try to target a hungry crowd by paying attention to CTR

In this scenario, it’s common for the Administrator not to realize that embedded URLs include HTTPS instead of HTTP in the URLs. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. In …

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The latest trends in bounce rates

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Pages not being indexed in Google is a signal of having duplicate or thin content on …

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We've reached a tipping point when it comes to keyword stuffing

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of …

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Expand your doorway sites as necessary

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

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Optimise your site, paying special attention to html

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries What is it about Google algorithm updates that send all of …

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Create an Engaging Web Presence by the use of link building

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Google assumes that users search for information and not advertisements …

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Carve out time for concentrating on offsite SEO

Every piece of information about a page can be turned into a long list of words. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. SEO is alive …

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How does cross linking work?

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. There are a number of tools that let you check …

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Low hanging backlink fruit

Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is external) when assessing your site. As you may well know, Google has altered …

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Keep it natural

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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The first choice should be backlinks

Want to drive more quality traffic? Optimize your content for Google answer boxes! Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search engine optimization, or SEO, is the process of improving your site's ranking in search …

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Exclude Internal Traffic From Google Analytics

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Write interesting and creative content that you know people will share with others. If you have the money …

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Mention keywords where they matter most

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and …

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Drive traffic to a particular page of your website

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain …

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Which Factors Make a Site Rank Well With Bing

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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The main aim of your content

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. You want your page title to accurately describe …

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Links are glue

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Did you migrate from HTTP to HTTPS …

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Stop changing your domain name

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Authority metrics are only barometers

To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the …

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Adding keywords to your alt text may seem minor

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared …

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Optimising Your Website is Not A Guaranteed Traffic Generator

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links …

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Use your meta-tags

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website …

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SEO thats shines above the rest

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. If a person goes looking for a company or product by name, Google will steer them towards what …

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What to do if Your Website is a Victim of Negative SEO

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting …

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What are the core ranking algorithms?

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important …

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Focus on 1–2 long-tail keywords

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according …

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