How To Check If A Site Is Worth Getting A Link From

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t …

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Make sure that the links you build are natural

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But …

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Optimize Your Contact Us Page

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants …

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You have to think about optimizing your existing pages better

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Internal backlinks are created …

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Attract links, stop chasing links

More and more, search engines have begun to incorporate social context into their search results. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google …

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It’s time to revolutionize our approach to quality content

Google is constantly evolving to better understand the context and intent of user behaviour. Optimizing your content is truly what most of these other tips have been preparing you for. Personalization is one of the most talked about frontiers in search. Google stopped updating the public Toolbar PageRank, so that …

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Should I be buying backlinks to help improve my rankings?

Search engine algorithms will continue to become more sophisticated. Without considering a search engine user's intent, you will attract too much unqualified traffic. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link …

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Link internally if possible

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Search engines have a limited ability to recognize images, animation, video and audio. Google’s emphasis on links is the most significant …

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Start by creating true 10x content

It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. The meta description is what appears as the description of a blog post …

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Is there any significance to “Off page optimisation”?

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

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Build local relationships with site owners

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

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Examine your existing content

If you plan to do some basic SEO, it is must that you know how search engines work. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content …

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Think about Long Tail Keywords

Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Brainstorm on the inputs, not on the outputs, which means that …

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Make that list bigger!

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Keyword research …

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Answer the questions of your potential customers

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see …

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Focus on 1–2 long-tail keywords

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according …

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Join Google Plus/Become Active

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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Promoting Your Site to Increase Traffic

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Google also takes extra focus on …

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The meta keywords tag is not a ranking consideration

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Broken links

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This …

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Link Building

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Use search engine friendly …

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Write Good Title Tags

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity …

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Backlinks, backlinks, backlinks!

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Use your network to your advantage and have your friends LIKE your page on the different …

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Are you generating results for your keyword?

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

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The importance of domain name selection for SEO

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have …

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