Organic search leads have a high close rate

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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How the Google Hummingbird Update Changed Search

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. The …

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Who Would Link to You?

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Use, but don’t overuse your popular phrases

Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting …

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You have an opportunity to write something and rank highly for it

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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Optimising Your Website is Not A Guaranteed Traffic Generator

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links …

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Real Websites index faster

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. All other metrics being equal …

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Use your meta-tags

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website …

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Voice Searching Matters

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it …

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Make it more likely that other websites will link to you

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Link bait is an underutilized strategy that can get your website a boatload of …

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SEO thats shines above the rest

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. If a person goes looking for a company or product by name, Google will steer them towards what …

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Using Anchor Text to Increase Value

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Setting up, planning …

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What to do if Your Website is a Victim of Negative SEO

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting …

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Follow Users with Large Followers Groups

Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. The algorithms of search engines …

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Set goals for desirable links to obtain

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. Search …

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Backlinks that go deeper

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. There's nothing like marketing in the minute. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to …

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Create link-worthy content

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Search engines don't just look for images

Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks …

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Readability and long keyphrases

Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and …

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Use Videos, Charts, Infographics

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in …

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Create Silos For Your Website

Backlinks are hyperlinks that point back to your website. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites …

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Keep URLs short

Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic …

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Schema mark-up is a requirement for your content

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the …

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Not all Google searches lead to sales

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall …

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SEO is ignoring all the distractions to implement the basics

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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What are the core ranking algorithms?

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important …

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Authority Websites through Google Search Console

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if …

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Broken Internal and External Links

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing …

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Forget about old-fashioned link building

Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Your website is your primary marketing hub. Make sure the content is great because …

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Implement responsive design

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Title tags are important because search engines use …

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Optimize from tail to head

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

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Semantically related keywords are now a thing

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Backlinks are …

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Linking to related posts

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest …

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Build idea and search-intent based Content

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Claim and finetune your Google My Business listing

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. It is important to remember though that organic link building does not happen overnight. You …

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Avoid any grey / black hat link building tactics

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Majestic’s Trust Flow is representative of link relevancy and …

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How To Check If A Site Is Worth Getting A Link From

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t …

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Make sure that the links you build are natural

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But …

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Optimize Your Contact Us Page

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants …

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