Internal Contextual Linking On Long Tail Keywords

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you …

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Links are glue

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Did you migrate from HTTP to HTTPS …

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On page optimization is a foundation for successful SEO

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Google does not always show the title tags as you intend it to to show. It might not take the title …

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Stop changing your domain name

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Supplemental Content for SEO

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. SEO is technical, complicated, time-consuming and potentially dangerous. Once you have exceptional content, you need to find …

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How Website Speed Affects Rankings

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the …

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Using Anchor Text to Increase Value

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta …

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How to improve your conversion rate

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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Responsive sites are becoming more and more important for SEO

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Authority metrics are only barometers

To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the …

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Do Your Research

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. SEO is a many-headed beast. From off-page elements to on-page elements, covering all …

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Keywords in Page Titles

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. The search engines are always trying to improve the quality of their results and because of …

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Spread the word that rankings were a poor measure of success

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total …

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Why Do SEOs Use Keyword Phrases?

In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way …

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SEO CDN best practice

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Another “old school” method of building up …

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You should make certain that you use your internal links correctly

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Domain Age Is More Important For Backlinks

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition …

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Emphasizing fast results is what Google is all about

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of …

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Get Product Reviews from your biggest fans

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Use SSL Certificate To Boost Ranking

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can …

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Use Strong, Active Wording

Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant …

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Anchor text is still a huge ranking signal

Now's the time for any local business to raise its game. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No …

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Determining Your SEO Objectives

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Optimising the speed of Website

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. You want a user to click your result in Google, and not need to go back …

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Paid SEM is a great source of keyword ideas for free SEO

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Just imagine a …

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What do you understand by On page optimization?

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. If you have several versions of your site in different languages, add …

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Detecting core ranking algorithms

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. Google prefers sites that are easy to navigate. This means having solid navigation in your …

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Adding keywords to your alt text may seem minor

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared …

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Check the content of the target page

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you …

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Backlinks are still the most powerful tools in your kitbag

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Does it change the way people will live their day?

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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Personalization counts

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. The …

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Web page optimization

SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. Links are still a critical element to Google …

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Business Factors That Affect the SEO Plan

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. If you want a better SEO ranking and more happy returning customers, you …

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Advanced on-site SEO principles

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. By performing …

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Include relevant keywords into headings and subheadings

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Typically, people visit Google to help …

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Publish The Usual Static Pages

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking …

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Why Relevancy Matters in Building Real Links

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits …

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Outbound links

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily …

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Have a Unique Domain Name To Create a Brand

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. If your keyword appears a few times in your content, that sends a relevancy signal to …

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