Make your existing pages longer

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Google insists that …

more ...

The first choice should be backlinks

Want to drive more quality traffic? Optimize your content for Google answer boxes! Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search engine optimization, or SEO, is the process of improving your site's ranking in search …

more ...

How do You Know Your Website Has Been Attacked?

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a …

more ...

Stop gettin’ all indignant

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. To be a part of the party, make sure your business website uses structured data markup. Google places importance on the amount your content is shared socially, they …

more ...


Unique content signifies quality

Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded …

more ...

Content distribution best practices

Integrate selected keywords into your website source code and existing content on designated pages. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Google automatically detects which pages answer the users’ query automatically and …

more ...

Exclude Internal Traffic From Google Analytics

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Write interesting and creative content that you know people will share with others. If you have the money …

more ...


What do you understand by On page optimization?

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. SEO helps to ensure that search engines can locate, index, and serve your website …

more ...

Keyword Intent Is Keyword Optimization

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. If you focus on building links that send real visitors to your website, you will soon find out that it does not …

more ...


We're searching in different ways

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? Web pages containing matching verbiage will have lower visibility in searches. It is better to have your links spread out amongst a lot of domains with …

more ...

Its true content is the reality of SEO

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways …

more ...

Mention keywords where they matter most

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and …

more ...

Overusing topic tags can be harmful

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning …

more ...

A good meta description can help you to get more clicks

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. The days of …

more ...

Drive traffic to a particular page of your website

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain …

more ...



Your website should make it easy to do business with you.

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Good link earning begins with quality content that provides value to your potential customers. While …

more ...


Spend time actually optimizing for just one or two keywords

A Google research recently revealed that four out of five users trust search engines for local searches Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. For me internal …

more ...

Understanding the rationale behind subheadings

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners …

more ...

Continue to optimize your posts for readability

When it comes to long-term SEO strategies, there are so many tactics to consider. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google’s Webmaster Tools remains one of the most …

more ...

If I stop doing SEO will my rankings drop?

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. White hat, grey hat, and black hat are terms used to describe …

more ...


Build local relationships with content creators

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when …

more ...

Google guidelines don't agree with your approach

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. . Announce your site to your network of users, friends, and partners. When it comes to word count, you need to understand that it is quite tiresome to …

more ...

Which Factors Make a Site Rank Well With Bing

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

more ...

How to get Google authorship

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e …

more ...

The main aim of your content

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. You want your page title to accurately describe …

more ...

Check which of your keywords are already used

Make sure you have content matching what your audience is searching for. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common to link via text than images due to the …

more ...

Create related title tags and description tags

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. If a site links to you using the ’nofollow …

more ...

Develop a comprehensive internal linking structure

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Your URL …

more ...

It's ROI, Not Traffic that Matters Most

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. A backlink is basically someone else’s …

more ...

Keep your Anchor texts natural

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

more ...




Search For Broken Link Building Opportunities On Google

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by …

more ...

A Crackdown on Low Quality Links

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Search engines can easily discern duplication …

more ...


Tips and tricks that can help encourage clickthroughs

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

more ...



Citation consistency acts as a trust factor for Google

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

more ...

SEO for Raw Traffic

Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query In an SEO …

more ...

Why won’t people engage with my content?

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. As you gather intel on your website’s audience, the competition …

more ...

Geolocation

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have …

more ...