Quality over quantity when it comes to search queries

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag There are many ways to do this, but you can start with tools like: Once the full list of unique backlinks has been generated, it's time to identify bad backlinks. The …

more ...

Consider googlebot crawlers at the inception

Google is able to distinguish unique content from copied content, thin content, and web spam better and better. I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic. SEO is one of the most misunderstood and misinterpreted terms in the …

more ...

We've reached a tipping point when it comes to keyword stuffing

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of …

more ...

The benefits of analysis to your search marketing strategy

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR …

more ...

Expand your doorway sites as necessary

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

more ...


Optimise your site, paying special attention to html

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries What is it about Google algorithm updates that send all of …

more ...

Unlocking the mystery of blogs

All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. If you go down the route of creating individual product pages for the same product …

more ...


Create an Engaging Web Presence by the use of link building

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Google assumes that users search for information and not advertisements …

more ...


Find a simple guide to SEO and read up about it

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). What are little known facts that a shopper …

more ...


Never underestimate the influence of domain authority

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can …

more ...

How you will benefit from SERPs

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about …

more ...

How To Sell Leads To Companies

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. A sitemap is a lot like what it sounds like: a ‘map’ of your …

more ...


Quality over quantity when it comes to trust rank

Selecting the right keywords, in the end, all comes down to understanding your target audience. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Content (marketing copy, etc) may be king when it comes to converting visitors …

more ...

Lessons Learned from Crummy SEO

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only …

more ...

Carve out time for concentrating on offsite SEO

Every piece of information about a page can be turned into a long list of words. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. SEO is alive …

more ...

Never underestimate the influence of keyword research

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Every search engine was built with a different system with unique preferences and features, making each of …

more ...

Design + trust rank = Greatness

It is important that you do not misrepresent what is on the page. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. While search engine bots are scanning websites for indexing purposes, they also look for …

more ...


Latest developments in domain authority

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Instagram does not have the ability to link to a website from individual posts. Visitors who really like the look or feel of a website are more likely to recommend the …

more ...

Competitor Analysis

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Development of a prioritized list of targeted search terms related to your customer base and market segment. Some sites have the same URL for both desktop and mobile content, but change their …

more ...


Add mobile URLs to Sitemap for SEO

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Adding links …

more ...


Links coming from sites which have link networks

If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and …

more ...

Keep the length of your post in mind

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. If you plan to do some basic SEO, it is must that you know how search engines work. A page consisting of just a few sentences is less likely to get to …

more ...

Effect of keyword density on my rankings

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Based …

more ...

Increased Number of Unique Keywords

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Google turns the concept of backlink into a quantifiable signal using the …

more ...

How will SEO help my business?

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

more ...

We're searching in different ways already

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. To improve content performance, brands need to stop producing content for content’s sake …

more ...

Always Keep Your Client Up-to-Date with Your Progress

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the …

more ...

The goal of SEO is to make you money

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Links from and to an article …

more ...

How does cross linking work?

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. There are a number of tools that let you check …

more ...

Action Plan

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good …

more ...


Google does give significant credit for anchor text in the copy

You should definitely include keywords in your navigation bar. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to …

more ...

Broken Inbound Link Building: How to approach this

When pursuing a link, which is more important, relevance or authority? Sometimes knowing why you’re doing something can make all the difference. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out …

more ...

Have you thought about optimizing your TF-IDF scores?

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Mobile friendliness is an important ranking factor for search …

more ...


Low hanging backlink fruit

Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is external) when assessing your site. As you may well know, Google has altered …

more ...

My rule of thumb is build a site for a user, not a spider

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random …

more ...

Behind the SEV curtain

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Ranking …

more ...




Keep it natural

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

more ...