Layout and formatting

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. If anyone guarantees you page 1 …

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Quality over quantity when it comes to local search

Thin content, however, will do the exact opposite and should be avoided at all costs. Kiting internet trends is one of the most exciting things search marketers do. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords …

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Make ROI the main focus of your marketing tactics

Create a list of articles with links that are similar or closely related to your content. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale. Search Engine Optimisation …

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Maybe analytics will be a thing of the past

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. your product is a mobile app). Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. It's …

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Create an Engaging Web Presence by the use of bounce rates

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Spend a little time thinking about how you can get inbound links for your website …

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What does that entail? Link diversity!

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the …

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Be mindful of hits

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a …

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Less is always better when it comes to SEO

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. I believe that search will be powered by voice on mobile more and more in the next few years. Ultimately, SEO done …

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Random musings on landing pages

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. SEO is a great way to put your hands up in the air …

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Your main focus should be on what matters to your audience

Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …

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The best advice I've listened to about forums

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from …

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Lessons I learned about backlinks

One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. What Google wants to see is authoritative and relatable links talking about your site. The type of content you …

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How you will benefit from site submissions

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Emphasizing fast results by using walled garden sites

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

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The back story of link building

I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan …

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Think about backlinks from the start

Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL …

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Invest in trust rank

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Make it easy for users to distinguish between regular text …

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Facts about site submissions that will make you think twice

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. Search engines like aged domains, and give them …

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Useful tips from experts in webmaster tools

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. People really …

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Headings and javascript

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

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Search Data as Economic Indicator

All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. Internal search result pages are produced when someone conducts a search …

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Myths and misconceptions about reporting

Find the best blogs in your industry and ask them if you can write a post for them. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present …

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Useful tips from experts in dynamic pages

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

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Its all about rankings

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Over the …

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Measure and Improve by paying attention to bread crumbs

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by …

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Create a search marketing strategy based on duplication

By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link …

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Try to target a hungry crowd by paying attention to CTR

In this scenario, it’s common for the Administrator not to realize that embedded URLs include HTTPS instead of HTTP in the URLs. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. In …

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The latest trends in bounce rates

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Pages not being indexed in Google is a signal of having duplicate or thin content on …

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Include relevant keywords into headings and subheadings

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. While the algorithm …

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Create an Engaging Web Presence by the use of scraping

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. Google is getting smarter …

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Don't miss out CTR from your detailed marketing checklist

The advice is to avoid duplicate content issues if you can and this should be common sense. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Links still matter. We should just think of them differently. Consider …

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Reasons why you cannot fully understand bounce rates

Local SEO is making sure your business address is regularly seen on the website. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website …

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Increase Organic Traffic by the manipulation of trust rank

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you …

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Start simple, but don't forget SERPs

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

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Clarification about local search

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Search engines like unique content and content that is updated on a regular basis. That’s one reason …

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You may be better off to start from scratch

This is a major problem, which can really have a negative impact on your entire strategy from start to finish. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Thin content is usually very short, without unique information to make it stand …

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Let's follow bounce rates best practise

For example, there’s social media, but there’s also social bookmarking. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users …

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Quality over quantity when it comes to search queries

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag There are many ways to do this, but you can start with tools like: Once the full list of unique backlinks has been generated, it's time to identify bad backlinks. The …

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Consider googlebot crawlers at the inception

Google is able to distinguish unique content from copied content, thin content, and web spam better and better. I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic. SEO is one of the most misunderstood and misinterpreted terms in the …

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We've reached a tipping point when it comes to keyword stuffing

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of …

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