Detecting core ranking algorithms

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. Google prefers sites that are easy to navigate. This means having solid navigation in your …

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Adding keywords to your alt text may seem minor

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared …

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Business Factors That Affect the SEO Plan

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. If you want a better SEO ranking and more happy returning customers, you …

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Publish The Usual Static Pages

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking …

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Use, but don’t overuse your popular phrases

Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting …

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You have an opportunity to write something and rank highly for it

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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Use your meta-tags

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website …

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What to do if Your Website is a Victim of Negative SEO

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting …

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Follow Users with Large Followers Groups

Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. The algorithms of search engines …

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Use Videos, Charts, Infographics

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in …

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Not all Google searches lead to sales

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall …

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Forget about old-fashioned link building

Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Your website is your primary marketing hub. Make sure the content is great because …

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Optimize from tail to head

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

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Build idea and search-intent based Content

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Avoid any grey / black hat link building tactics

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Majestic’s Trust Flow is representative of link relevancy and …

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Examine your existing content

If you plan to do some basic SEO, it is must that you know how search engines work. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content …

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The importance of domain name selection for SEO

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have …

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