Make ROI the main focus of your marketing tactics

Create a list of articles with links that are similar or closely related to your content. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale. Search Engine Optimisation …

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The back story of link building

I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan …

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Facts about site submissions that will make you think twice

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. Search engines like aged domains, and give them …

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Headings and javascript

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

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Search Data as Economic Indicator

All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. Internal search result pages are produced when someone conducts a search …

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Measure and Improve by paying attention to bread crumbs

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by …

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The latest trends in bounce rates

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Pages not being indexed in Google is a signal of having duplicate or thin content on …

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Clarification about local search

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Search engines like unique content and content that is updated on a regular basis. That’s one reason …

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Quality over quantity when it comes to search queries

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag There are many ways to do this, but you can start with tools like: Once the full list of unique backlinks has been generated, it's time to identify bad backlinks. The …

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Consider googlebot crawlers at the inception

Google is able to distinguish unique content from copied content, thin content, and web spam better and better. I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic. SEO is one of the most misunderstood and misinterpreted terms in the …

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The benefits of analysis to your search marketing strategy

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR …

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Optimise your site, paying special attention to html

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries What is it about Google algorithm updates that send all of …

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Unlocking the mystery of blogs

All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. If you go down the route of creating individual product pages for the same product …

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Find a simple guide to SEO and read up about it

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). What are little known facts that a shopper …

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Links coming from sites which have link networks

If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and …

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How will SEO help my business?

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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We're searching in different ways already

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. To improve content performance, brands need to stop producing content for content’s sake …

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Always Keep Your Client Up-to-Date with Your Progress

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the …

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How does cross linking work?

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. There are a number of tools that let you check …

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Action Plan

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good …

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Google does give significant credit for anchor text in the copy

You should definitely include keywords in your navigation bar. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to …

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Keep it natural

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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A good meta description can help you to get more clicks

If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. Content marketing is a highly viable digital …

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Content distribution best practices

Integrate selected keywords into your website source code and existing content on designated pages. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Google automatically detects which pages answer the users’ query automatically and …

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Exclude Internal Traffic From Google Analytics

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Write interesting and creative content that you know people will share with others. If you have the money …

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We're searching in different ways

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? Web pages containing matching verbiage will have lower visibility in searches. It is better to have your links spread out amongst a lot of domains with …

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How to get Google authorship

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e …

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Develop a comprehensive internal linking structure

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Your URL …

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It's ROI, Not Traffic that Matters Most

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. A backlink is basically someone else’s …

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Stop changing your domain name

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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How to improve your conversion rate

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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Keywords in Page Titles

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. The search engines are always trying to improve the quality of their results and because of …

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Spread the word that rankings were a poor measure of success

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total …

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Why Do SEOs Use Keyword Phrases?

In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way …

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SEO CDN best practice

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Another “old school” method of building up …

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You should make certain that you use your internal links correctly

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Domain Age Is More Important For Backlinks

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition …

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Use SSL Certificate To Boost Ranking

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can …

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Use Strong, Active Wording

Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant …

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What do you understand by On page optimization?

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. If you have several versions of your site in different languages, add …

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Detecting core ranking algorithms

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. Google prefers sites that are easy to navigate. This means having solid navigation in your …

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