Layout and formatting

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. If anyone guarantees you page 1 …

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The best advice I've listened to about forums

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from …

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Lessons I learned about backlinks

One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. What Google wants to see is authoritative and relatable links talking about your site. The type of content you …

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Its all about rankings

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Over the …

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Include relevant keywords into headings and subheadings

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. While the algorithm …

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Don't miss out CTR from your detailed marketing checklist

The advice is to avoid duplicate content issues if you can and this should be common sense. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Links still matter. We should just think of them differently. Consider …

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Let's follow bounce rates best practise

For example, there’s social media, but there’s also social bookmarking. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users …

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Expand your doorway sites as necessary

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

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How you will benefit from SERPs

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about …

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Have you thought about optimizing your TF-IDF scores?

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Mobile friendliness is an important ranking factor for search …

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Low hanging backlink fruit

Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is external) when assessing your site. As you may well know, Google has altered …

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Contribute to the conversation

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Keyword research is a critical component of SEO. What search terms do people use …

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Make your existing pages longer

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Google insists that …

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How do You Know Your Website Has Been Attacked?

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a …

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Its true content is the reality of SEO

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways …

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A good meta description can help you to get more clicks

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. The days of …

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Continue to optimize your posts for readability

When it comes to long-term SEO strategies, there are so many tactics to consider. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google’s Webmaster Tools remains one of the most …

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The main aim of your content

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. You want your page title to accurately describe …

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Check which of your keywords are already used

Make sure you have content matching what your audience is searching for. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common to link via text than images due to the …

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Search For Broken Link Building Opportunities On Google

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by …

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A Crackdown on Low Quality Links

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Search engines can easily discern duplication …

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Tips and tricks that can help encourage clickthroughs

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

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SEO for Raw Traffic

Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query In an SEO …

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Why won’t people engage with my content?

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. As you gather intel on your website’s audience, the competition …

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On page optimization is a foundation for successful SEO

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Google does not always show the title tags as you intend it to to show. It might not take the title …

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Anchor text is still a huge ranking signal

Now's the time for any local business to raise its game. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No …

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Personalization counts

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. The …

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How the Google Hummingbird Update Changed Search

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. The …

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Make it more likely that other websites will link to you

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Link bait is an underutilized strategy that can get your website a boatload of …

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Using Anchor Text to Increase Value

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Setting up, planning …

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Set goals for desirable links to obtain

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. Search …

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Backlinks that go deeper

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. There's nothing like marketing in the minute. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to …

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Create Silos For Your Website

Backlinks are hyperlinks that point back to your website. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites …

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Schema mark-up is a requirement for your content

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the …

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What are the core ranking algorithms?

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important …

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Linking to related posts

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest …

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Claim and finetune your Google My Business listing

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. It is important to remember though that organic link building does not happen overnight. You …

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Should I be buying backlinks to help improve my rankings?

Search engine algorithms will continue to become more sophisticated. Without considering a search engine user's intent, you will attract too much unqualified traffic. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link …

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Start by creating true 10x content

It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. The meta description is what appears as the description of a blog post …

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Think about Long Tail Keywords

Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Brainstorm on the inputs, not on the outputs, which means that …

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Write Good Title Tags

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity …

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