Create link-worthy content

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Search engines don't just look for images

Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks …

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Readability and long keyphrases

Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and …

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Authority Websites through Google Search Console

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if …

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Semantically related keywords are now a thing

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Backlinks are …

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You have to think about optimizing your existing pages better

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Internal backlinks are created …

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Attract links, stop chasing links

More and more, search engines have begun to incorporate social context into their search results. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google …

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Link internally if possible

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Search engines have a limited ability to recognize images, animation, video and audio. Google’s emphasis on links is the most significant …

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Is there any significance to “Off page optimisation”?

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

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Join Google Plus/Become Active

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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Broken links

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This …

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Link Building

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Use search engine friendly …

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Backlinks, backlinks, backlinks!

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Use your network to your advantage and have your friends LIKE your page on the different …

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