Create an Engaging Web Presence by the use of bounce rates

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Spend a little time thinking about how you can get inbound links for your website …

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Less is always better when it comes to SEO

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. I believe that search will be powered by voice on mobile more and more in the next few years. Ultimately, SEO done …

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Think about backlinks from the start

Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL …

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Invest in trust rank

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Make it easy for users to distinguish between regular text …

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Myths and misconceptions about reporting

Find the best blogs in your industry and ask them if you can write a post for them. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present …

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Create a search marketing strategy based on duplication

By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link …

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Try to target a hungry crowd by paying attention to CTR

In this scenario, it’s common for the Administrator not to realize that embedded URLs include HTTPS instead of HTTP in the URLs. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. In …

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Create an Engaging Web Presence by the use of scraping

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. Google is getting smarter …

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Reasons why you cannot fully understand bounce rates

Local SEO is making sure your business address is regularly seen on the website. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website …

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Increase Organic Traffic by the manipulation of trust rank

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you …

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You may be better off to start from scratch

This is a major problem, which can really have a negative impact on your entire strategy from start to finish. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Thin content is usually very short, without unique information to make it stand …

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Quality over quantity when it comes to trust rank

Selecting the right keywords, in the end, all comes down to understanding your target audience. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Content (marketing copy, etc) may be king when it comes to converting visitors …

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Lessons Learned from Crummy SEO

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only …

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Never underestimate the influence of keyword research

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Every search engine was built with a different system with unique preferences and features, making each of …

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Competitor Analysis

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Development of a prioritized list of targeted search terms related to your customer base and market segment. Some sites have the same URL for both desktop and mobile content, but change their …

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Increased Number of Unique Keywords

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Google turns the concept of backlink into a quantifiable signal using the …

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The goal of SEO is to make you money

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Links from and to an article …

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Broken Inbound Link Building: How to approach this

When pursuing a link, which is more important, relevance or authority? Sometimes knowing why you’re doing something can make all the difference. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out …

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Behind the SEV curtain

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Ranking …

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Effective content production with limited resources

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. There is a common …

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What do you understand by On page optimization?

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. SEO helps to ensure that search engines can locate, index, and serve your website …

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Keyword Intent Is Keyword Optimization

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. If you focus on building links that send real visitors to your website, you will soon find out that it does not …

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Mention keywords where they matter most

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and …

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Understanding the rationale behind subheadings

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners …

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Keep your Anchor texts natural

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Geolocation

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have …

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Links are glue

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Did you migrate from HTTP to HTTPS …

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Supplemental Content for SEO

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. SEO is technical, complicated, time-consuming and potentially dangerous. Once you have exceptional content, you need to find …

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How Website Speed Affects Rankings

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the …

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Responsive sites are becoming more and more important for SEO

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Authority metrics are only barometers

To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the …

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Do Your Research

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. SEO is a many-headed beast. From off-page elements to on-page elements, covering all …

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Optimising the speed of Website

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. You want a user to click your result in Google, and not need to go back …

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Paid SEM is a great source of keyword ideas for free SEO

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Just imagine a …

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Check the content of the target page

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you …

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Web page optimization

SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. Links are still a critical element to Google …

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Advanced on-site SEO principles

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. By performing …

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Include relevant keywords into headings and subheadings

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Typically, people visit Google to help …

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Have a Unique Domain Name To Create a Brand

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. If your keyword appears a few times in your content, that sends a relevancy signal to …

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