Be Active on Pinterest

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Importance and relevance aren’t …

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Quality over quantity when it comes to local search

Thin content, however, will do the exact opposite and should be avoided at all costs. Kiting internet trends is one of the most exciting things search marketers do. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords …

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What does that entail? Link diversity!

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the …

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Be mindful of hits

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a …

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Random musings on landing pages

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. SEO is a great way to put your hands up in the air …

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Emphasizing fast results by using walled garden sites

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

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Useful tips from experts in webmaster tools

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. People really …

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Start simple, but don't forget SERPs

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

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We've reached a tipping point when it comes to keyword stuffing

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of …

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Create an Engaging Web Presence by the use of link building

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Google assumes that users search for information and not advertisements …

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Never underestimate the influence of domain authority

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can …

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Design + trust rank = Greatness

It is important that you do not misrepresent what is on the page. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. While search engine bots are scanning websites for indexing purposes, they also look for …

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Latest developments in domain authority

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Instagram does not have the ability to link to a website from individual posts. Visitors who really like the look or feel of a website are more likely to recommend the …

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Add mobile URLs to Sitemap for SEO

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Adding links …

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Keep the length of your post in mind

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. If you plan to do some basic SEO, it is must that you know how search engines work. A page consisting of just a few sentences is less likely to get to …

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Effect of keyword density on my rankings

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Based …

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Stop gettin’ all indignant

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. To be a part of the party, make sure your business website uses structured data markup. Google places importance on the amount your content is shared socially, they …

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If I stop doing SEO will my rankings drop?

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. White hat, grey hat, and black hat are terms used to describe …

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Build local relationships with content creators

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when …

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Which Factors Make a Site Rank Well With Bing

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Create related title tags and description tags

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. If a site links to you using the ’nofollow …

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Citation consistency acts as a trust factor for Google

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

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Using Anchor Text to Increase Value

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta …

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Emphasizing fast results is what Google is all about

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of …

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Determining Your SEO Objectives

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Outbound links

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily …

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Optimising Your Website is Not A Guaranteed Traffic Generator

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links …

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Real Websites index faster

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. All other metrics being equal …

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SEO thats shines above the rest

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. If a person goes looking for a company or product by name, Google will steer them towards what …

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SEO is ignoring all the distractions to implement the basics

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Broken Internal and External Links

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing …

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Make that list bigger!

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Keyword research …

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The meta keywords tag is not a ranking consideration

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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