Maybe analytics will be a thing of the past

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. your product is a mobile app). Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. It's …

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Your main focus should be on what matters to your audience

Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …

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How you will benefit from site submissions

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Useful tips from experts in dynamic pages

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

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How To Sell Leads To Companies

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. A sitemap is a lot like what it sounds like: a ‘map’ of your …

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Carve out time for concentrating on offsite SEO

Every piece of information about a page can be turned into a long list of words. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. SEO is alive …

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My rule of thumb is build a site for a user, not a spider

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random …

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The first choice should be backlinks

Want to drive more quality traffic? Optimize your content for Google answer boxes! Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search engine optimization, or SEO, is the process of improving your site's ranking in search …

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Unique content signifies quality

Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded …

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Overusing topic tags can be harmful

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning …

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Drive traffic to a particular page of your website

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain …

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Your website should make it easy to do business with you.

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Good link earning begins with quality content that provides value to your potential customers. While …

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Spend time actually optimizing for just one or two keywords

A Google research recently revealed that four out of five users trust search engines for local searches Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. For me internal …

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Google guidelines don't agree with your approach

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. . Announce your site to your network of users, friends, and partners. When it comes to word count, you need to understand that it is quite tiresome to …

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Internal Contextual Linking On Long Tail Keywords

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you …

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Get Product Reviews from your biggest fans

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Backlinks are still the most powerful tools in your kitbag

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Does it change the way people will live their day?

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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Why Relevancy Matters in Building Real Links

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits …

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Organic search leads have a high close rate

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Who Would Link to You?

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Voice Searching Matters

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it …

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Keep URLs short

Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic …

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Implement responsive design

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Title tags are important because search engines use …

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How To Check If A Site Is Worth Getting A Link From

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t …

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Make sure that the links you build are natural

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But …

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Optimize Your Contact Us Page

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants …

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It’s time to revolutionize our approach to quality content

Google is constantly evolving to better understand the context and intent of user behaviour. Optimizing your content is truly what most of these other tips have been preparing you for. Personalization is one of the most talked about frontiers in search. Google stopped updating the public Toolbar PageRank, so that …

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Build local relationships with site owners

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

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Answer the questions of your potential customers

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see …

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Focus on 1–2 long-tail keywords

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according …

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Promoting Your Site to Increase Traffic

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Google also takes extra focus on …

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