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In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long run, and could seriously damage your search rankings. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else.

More people use the search engine on their mobile phones than on desktop

Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. Google offers another tool called Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website.

Social shares play a huge role in content trustfulness

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all.

Invest in Great Content

So how do you determine your competition? What should you be looking for? Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want."

Why Do SEOs Use Keyword Phrases?

Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Google is famously secretive about how it ranks local businesses. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is.