People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages.

Discover the connection between content and user experience

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Variables make it possible to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line.

Effect of keyword density on the SERPs

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Backlinks give the impression that you're an authority in your given industry. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?”

How can you find out, whether your domain has been penalized by Google and why?

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Your goal should be to create links to individual posts/pages along with those leading to your homepage. The search engines must execute multiple tasks very well to provide relevant search results. Gaz Hall, a Freelance SEO Consultant, commented: "If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query."

We're searching in different ways already

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees.