Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Exact match Domains (EMD) The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites in Ireland to link to your .ie extension, etc.

Content is king or customer is king?

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Provide high-quality content on your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Want to drive more quality traffic? Optimize your content for Google answer boxes!

It takes time to build up search authority

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy.

Google does give significant credit for anchor text in the copy

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Gaz Hall, from SEO Hull, had the following to say: "Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text."

Think about Long Tail Keywords

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out.