A Google research recently revealed that four out of five users trust search engines for local searches Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!)

Rich, quality and unique content is the norm of today

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Have you noticed anything different Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going.

On its own, content does nothing for your business

Removing the duplicate content can have a very positive influence on the rankings of your pages. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

Removing unnecessary plugins for SEO benefits

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Gaz Hall, from SEO Hull, had the following to say: "The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. "

Spend time actually optimizing for just one or two keywords

Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.