Search engine algorithms will continue to become more sophisticated. Without considering a search engine user's intent, you will attract too much unqualified traffic. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website?

Enhance your CTR and user experience

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Website Optimization is about more Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. A strong linking structure and other internal SEO best practices can provide that.

Build idea and search-intent based Content

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later.

Include relevant keywords into headings and subheadings

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. According to SEO Consultant, Gaz Hall: "To a search engine, relevance means more than finding a page with the right words."

Should I be buying backlinks to help improve my rankings?

Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Authority relates to the link profile of any site. But not just the number of links. That bears little importance.