Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Every site has a sphere of relevance.

You have to start your SEO copywriting process here

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Get into the habit of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model.

Over-optimizing the internal links on your website might raise a red flag

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.

Do you struggle with optimizing your blog posts for search?

Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Gaz Hall, from SEO Hull, had the following to say: "Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase."

Schema mark-up is a requirement for your content

There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content.