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Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important.

The better way to do it is new school SEO

Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. The newest result isn’t always Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm.

Pay attention to your monthly click-through rate

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project.

Make it possible for people to find your site via search engines

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Gaz Hall, a Freelance SEO Consultant, commented: "Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine."

Publish The Usual Static Pages

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve.