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If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding.

Make sure your website is indexed in Baidu

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. The job of an SEO Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G.

If the clicks come rolling in, you don't ask questions

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’.

Create Data-Heavy Content to Build Whitehat Backlinks

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly. Google may penalize specific tactics, but they will never penalize quality. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience."

Paid SEM is a great source of keyword ideas for free SEO

The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Doing so will dramatically bias outcomes in your favor. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there.