Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description.

The after-Penguin effect

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. One of the biggest mistakes Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results pages or may have backlinks. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google.

Use optimized .png files or SVG files with ALT text for images

For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). Search engines no longer value pages filled with targeted keywords. Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves.

Identify niche blogs, forums and newsletters

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. What would you type into a search engine to find your business website or page? Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Gaz Hall, from SEO Hull, had the following to say: "In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content?"

My rule of thumb is build a site for a user, not a spider

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). When it comes to choosing keywords, it’s important that they are not too specific or too broad. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website.