Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Keyword research can be time-consuming, but rewarding when done properly. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Building links is one thing, but you can also earn links if you put out great content.

Search engines will read whatever you put in your title tag

In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. If the usability of the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on.

Authority flows through the links on your website as well

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.

Have a real content / social media marketing strategy

Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. According to SEO Consultant, Gaz Hall: "Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free."

Make that list bigger!

URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. An important aspect of SEO is making your website easy for both users and search engine robots to understand. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site.