If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural.

Google is looking at more than keyword usage

Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. It is better to have Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates.

Websites are representations of ideas

A major consideration when creating internal backlinks is how you link different assets together. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important.

Content marketing serves more than one very useful purpose

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. Gaz Hall, an SEO Expert from the UK, said: "There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it)."

Links coming from sites which have link networks

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google.