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An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on search engine rankings. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Without considering a search engine user's intent, you will attract too much unqualified traffic.

What makes up authoritative content?

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. In addition to the actual Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Don't use exclamation marks, except in rare really exciting moments

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs

Show benefits, value or solutions to problems

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. According to Gaz Hall, a UK SEO Consultant : "Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices."

Keyword Intent Is Keyword Optimization

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Modern SEO is about so much more than keywords and meta tags. Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes.