How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Unfortunately, Google doesn’t update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want.

Real Websites index faster

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Why are links so important? Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste something already existing on your blog). Remember to include a couple links within your post linking back to your site, using anchor text with your relevant keywords.

Revise your old content and update it

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors.

PageRank of the page

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Gaz Hall, an SEO Expert from the UK, said: "Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! "

How Website Speed Affects Rankings

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain.