In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings and history. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. A little keyword research can go a long way in helping you understand what your audience wants. Focusing on the quality of your product / service can be your greatest marketing asset.

Revise your old content and update it

It has, therefore, become much harder for users to find the information that they desire. Integrate selected keywords into your Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... website source code and existing content on designated pages. By adding keywords in the right places, you make it easier for search engines to judge the value of each page. That’s really easy, easy answer: it’s Google!

The benefits of authority sites to your search marketing strategy

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom.

Try to target a hungry crowd by paying attention to canonical URLs

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Making improvements is imperative to customer satisfaction. Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming data that it is generating revenue. Gaz Hall, a Freelance SEO Consultant, commented: "Long Tail SEO is a really useful technique to generate organic search traffic for your website."

Headings and javascript

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. While The talk on Facebook is about Oxon AA at the moment. external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page.