Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one.
The title tag gets a lot of weight in Google
There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. Integration is a two-way street. Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. One of the most important factors to consider when looking at a potential link is its relevancy.
Get Your NAP Accurate & Consistent
A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that made them so popular in the first place. Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers.
Don't go overboard at the risk of being penalized for stuffing
Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Gaz Hall, a Freelance SEO Consultant, commented: "Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well."
Determining Your SEO Objectives
If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely.