Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site.

Use Google’s features and follow guidelines to avoid penalties

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Visitors who really like the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move.

Generate site maps

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important.

Choose about 15–25 topic tags that you think are important to your blog

At a bare minimum, include social sharing buttons on your content. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. According to Gaz Hall, a UK SEO Consultant : "Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience."

Create related title tags and description tags

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Without considering a search engine user's intent, you will attract too much unqualified traffic. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher.