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Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today?

Navigation affects traffic

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Hopefully your website is laid Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! out in a way that allows users to easily find the content or pages that you want to promote. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place.

Build a unique set of citations

Machines are writing stories and that is often something Google is not a fan of. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX.

Are Dynamic Pages Too Dynamic to be Seen At All

When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other traditional link building methods. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. "

Backlinks, backlinks, backlinks!

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it.