How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.

Google's definition of high-quality content

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. A URL is one of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage.

What factors affect a search?

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously.

Search engines quickly remove sites that won’t load from their results

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic."

A linking campaign alone will never be as effective if you neglect your on-page content, and vice versa

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% The sheer apparent complexity of SEO is enough to turn some people away entirely. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines.