By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Importance and relevance aren’t …
more ...Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. If anyone guarantees you page 1 …
more ...Thin content, however, will do the exact opposite and should be avoided at all costs. Kiting internet trends is one of the most exciting things search marketers do. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords …
more ...Create a list of articles with links that are similar or closely related to your content. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale. Search Engine Optimisation …
more ...Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. your product is a mobile app). Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. It's …
more ...Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a …
more ...Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words …
more ...Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …
more ...Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …
more ...Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …
more ...Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL …
more ...Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. Search engines like aged domains, and give them …
more ...Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Think about the questions your visitors have that drove them to your site in the first place. What Are The Most Important Factors SEO Marketers Consider? The key to success is balancing risk with reward …
more ...Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. People really …
more ...In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …
more ...Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …
more ...Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …
more ...If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by …
more ...Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. It’s …
more ...Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for …
more ...By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link …
more ...In this scenario, it’s common for the Administrator not to realize that embedded URLs include HTTPS instead of HTTP in the URLs. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. In …
more ...SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Pages not being indexed in Google is a signal of having duplicate or thin content on …
more ...Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. While the algorithm …
more ...Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. Google is getting smarter …
more ...The advice is to avoid duplicate content issues if you can and this should be common sense. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Links still matter. We should just think of them differently. Consider …
more ...Local SEO is making sure your business address is regularly seen on the website. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website …
more ...In the best case scenario, a site visitor turns into a paying customer. Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. A popular practice, and thought to be best for SEO, is to include …
more ...Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you …
more ...Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Only then you will have a qualified traffic for your …
more ...It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …
more ...Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Search engines like unique content and content that is updated on a regular basis. That’s one reason …
more ...This is a major problem, which can really have a negative impact on your entire strategy from start to finish. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Thin content is usually very short, without unique information to make it stand …
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